Get More Listings
By Adding Senior Placement Services To Your Existing Real Estate Business
Get More Listings
By Adding Senior Placement Services To Your Existing Real Estate Business
What Is A Senior Placement Business?
75% of All Seniors Have To Sell Their Home To Pay For Assisted Living.
A senior placement agent assists families in finding the right residential options, such as assisted living, independent living, and memory care, for their loved ones who can no longer live independently at home.
Much like a real estate agent shows families single-family homes, a senior placement agent presents a range of assisted living and memory care choices tailored to their needs.
The commission for a successful placement can be substantial, ranging from 85% to 100% of the client's first month's rent. For example, if a client moves into an assisted living community with a monthly cost of $6,000, the placement agent could earn between $5,100 and $6,000 for that placement, in addition to any commissions from selling the senior’s home.
Incorporating senior placement into your existing real estate business can dramatically boost your revenue and increase the number of listings you secure each month.
Since most seniors need to sell their homes to afford assisted living, integrating senior placement into your services provides a significant advantage in securing valuable home listings.
This strategic addition allows you to outmaneuver other agents in your area and grow your business exponentially.
How Adding Senior Placement Changes The Real Estate Market.
Housing Shortage
Get A Leg Up On The Current Housing Shortage
One of the most critical challenges in the current market is the severe housing shortage. The U.S. is facing a deficit of around 5.5 million housing units, a result of decades of underbuilding.
This imbalance between supply and demand has significantly driven up home prices in recent years, though some markets are beginning to show signs of stabilization.
The shortage is further exacerbated by rising interest rates and increasing construction costs, making it difficult to expand the inventory of both single-family and multifamily homes. This situation presents a major challenge for agents who are struggling to find enough properties to meet the high buyer demand.
Importantly, 70% to 80% of all seniors need to sell their homes to afford assisted living, which can help address this shortage.
Market Competition
Beat Your Competition To The Listing and Make More Money.
The real estate industry is fiercely competitive, with many agents competing for the same listings and clients. To stand out, agents need to differentiate themselves through niche expertise, exceptional customer service, and the smart use of technology.
The competition is particularly tough when it comes to securing new listings, as the number of available homes for sale is limited. This intense competition can make it difficult for agents to maintain a consistent flow of business and sustain their income.
By becoming a Senior Placement Agent, you can significantly reduce your competition for listings. You'll already have a pre-established relationship with the family, earning their trust and positioning yourself as the preferred choice when it's time to list their home.
Supply Versus Demand
Increase Your Supply By Adding More Listings.
The current housing market faces a significant imbalance, with demand far exceeding supply, contributing to an ongoing shortage. Despite high prices and rising interest rates, there is still a large pool of potential buyers, especially in markets experiencing population growth due to migration from higher-cost regions.
However, the limited inventory makes it challenging for all buyers to find suitable homes, leading to intense competition and frequent bidding wars that drive prices even higher. This scarcity creates additional challenges for agents striving to match buyers with homes.
As a Senior Placement Agent, you play a crucial role in increasing housing supply, as seniors often need to sell their homes when transitioning to care facilities.
Finding A Niche
A Real Estate Agent With A Niche Is A Successful Real Estate Agent.
In a crowded market, agents can gain a competitive edge by specializing in specific niches, whether it's in certain property types, demographics, or geographic areas. By honing expertise in a particular niche, agents can build a reputation as the go-to expert, making it easier to attract and retain clients.
For instance, specializing in eco-friendly homes or catering to first-time buyers can set an agent apart from the competition. Becoming a Senior Placement Agent is another excellent niche that can significantly boost your business.
Potential Profitability
Potential Monthly Revenue Increase
Make three senior placements per month at $6,000 each = $18,000.00
Sell Two More Homes per month at $500,000 = $30,000.00
Potential Commissions of $48,000.00 per month!!!
How would placing three seniors per month and selling two more homes per month make a difference in your lifestyle?
How Do I Find Clients For Senior Placement?
We'll Teach You Everything You Need To Succeed.
At our academy, we are committed to equipping you with all the tools and knowledge you need to succeed in marketing your business. Our comprehensive curriculum is designed to cover every aspect of marketing, from foundational principles to the latest strategies and technologies. Whether you are just starting or looking to elevate your existing skills, we ensure you gain the expertise required to stand out in a competitive market.
Our expert instructors bring years of real-world experience to the table, ensuring that what you learn is not just theoretical but practical and actionable. You will gain insights into proven marketing techniques, including digital advertising, social media strategy, content creation, branding, and SEO. We also stay ahead of industry trends, so you'll be equipped with the latest tools and methods that can give you an edge over your competition.
But we don’t stop at just teaching you the “how.” We delve into the “why” behind each strategy, helping you understand what makes marketing campaigns successful. By mastering both the technical skills and the strategic thinking behind effective marketing, you will be prepared to not only launch successful campaigns but also to adapt and innovate as the market evolves.
With our support, you will be able to confidently market your business, attract and retain clients, and ultimately achieve the success you’ve envisioned. We are here to guide you every step of the way, ensuring that you walk away with a robust skill set that will serve you throughout your career.
Our Live Webinar Course
Seven Sessions Taught By Pioneers In The Industry
Learn from seasoned experts in the senior placement industry, who bring a combined 50 years of experience to the table. They will guide you through every aspect of the field, from making quality placements to securing home listings.
Our classes are offered multiple times daily, providing you with the flexibility to learn in a dynamic online group setting. Advance at your own pace and master the essential skills for success in this rewarding industry.
GROUP DISCOUNTS ARE AVAILABLE
